As I come to the end of my Christmas shopping I have begun to think about the whole stocking filler idea. Are we filling our children's stockings with things just for the sake of filling or are we thinking carefully about this tradition?
Our attitude to shopping is changing - we are starting to think more sensibly about what we buy and asking ourselves ' Do I really need it?' A new concept indeed to us, as for the last few years we have been conditioned to ' Want it, have it!'
Well this got me thinking. Are we still applying this concept to our children's stocking fillers? Or are we making more considered purchases?
Although we will always spend on our children, even in recession, we are thinking more carefully about what we buy for them. We are buying more luxury items that have a sense of nostaligia to them, to be keepsakes and heirlooms.
Children will always remember their favourite toys and their bedrooms. Customers often comment on how much our products become family heirlooms, or how little Johnny carries his Babyface Blanky everywhere with him. I myself have fond memories of my Holly Hobby bedroom as a child in the 70s. Even though I'm not too sentimental myself, I can't bring myself to get rid of my Holly Hobby duvet! Maybe I live in hope of having a daughter after two sons to pass it on to - and as retro is in, I might be on to a winner by holding onto it!
Well, that brings me to my conclusion; Keep filling those stockings, but shop carefully. Buy something they will remember!
